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About your Coach

Annelies Nel

Annelies Nel

CA (SA) IMC: Certified Master Coach

"I coach people to Thrive. To Live Infinitely."

Annelies was an investment banker and worked at Nedbank and Barclays in structuring innovative finance solutions. Over time she enjoyed developing people more than finance solutions.  She is a Chartered Accountant, Management Consultant and Certfied Master Coach with a passion for developing people.

She loves business and helping individuals to uncover their blueprint and perform in line with their potential – to Thrive.

My Values

Connection

  • A relationship that holds the journey in confidence.
  • Commitment to understand and value the Individual or team.

Quality

  • Support and challenge as required.
  • Proven resources to surpass current levels of Thrive.

Growth

  • A space for growth, review, and reflection.
  • Exercises and practices to hone Thrive.

Accreditations

IMC: Certified Master Coach

Wits Business School: Certificate in Coaching Supervision  

Results Coaching System: Executive Coaching, Team Coaching

ORS@WORK™: Organisations & Relationships at Work

Academy of Coaching: Systemic Team Coaching

Theories and Models That Shape Thrive Coaching

Our approach is informed by scientifically proven coaching frameworks that support lasting transformation:

1. Positive Psychology – PERMA Model (Martin Seligman)

The Thrive Programme integrates the PERMA Model to enhance well-being and purpose-driven success:

P – Positive Emotions: Identify what brings you joy and motivation.
E – Engagement: Discover activities that create deep focus and fulfillment, that make you lose track of time.
R – Relationships: Who are the key people in your life that bring meaning?
M – Meaning: What gives your life purpose beyond yourself?
A – Accomplishment: What makes you feel proud? Create milestones and recognize achievements.

Course participants will create purpose-driven goals that align with their values

The model moves beyond Surface-Level Goals – Instead of just achieving success, it helps create a fulfilling life.
Identifies Personal Sources of Meaning – Encourages self-reflection on what truly matters.
Provides a Holistic Framework – Helps to explore meaning in multiple areas, not just work.
Guides Sustainable Motivation – Purpose-driven goals lead to greater long-term motivation.

Watch Martin Seligman explain the PERMA MODEL in his own words

2. Neuroscience Approach (David Rock)

Sustaining change requires building new neural pathways. The Thrive Programme incorporates brain-based strategies to:

  • Strengthen mental connections that reinforce positive habits,
  • Overcome limiting beliefs through rewiring thought patterns, and
  • Develop sustainable behaviors through mindful practice and repetition.

3. Solution-Focused Approach – OSKAR Model

Our coaching uses the OSKAR Model to create an actionable pathway for success:

O – Outcome: Define success and create clear objectives.
S – Scaling: Assess current progress and identify growth areas.
K – Know-how: Recognize skills, strengths, and resources.
A – Affirm & Action: Reinforce strengths and implement strategies.
R – Review: Measure success, adjust approaches, and sustain improvement.

4. Growth Mindset Theory (Carol Dweck)

The Thrive Programme encourages individuals to develop a growth mindset, which fosters:

  • A belief in continuous learning and self-improvement.
  • Resilience in the face of challenges and setbacks.
  • A proactive approach to career and personal development.

5. Experiential Learning Cycle (David Kolb)

Transformation happens through action and reflection. The Thrive Programme follows a four-stage cycle:

  • Experience: Engage in new actions or recall past experiences.
  • Reflection: Analyze lessons learned and patterns of behavior.
  • Conceptualization: Develop new strategies and mental models.
  • Application: Implement and refine behaviors for long-term success.

6. Atomic Habits (James Clear)

The Core Principles of Atomic Habits:

1.  Identity-Based Habits (Be > Do > Have)
Shift from goal-based to identity-based change: Instead of saying, “I want to run a marathon,” say “I am a runner.”
Reinforce identity with action: Every small habit should affirm the identity you want to build.
2.  The Four Laws of Behaviour Change (Habit Loop)
Clear outlines a four-step model to create good habits (or break bad ones):
Step
Create Good Habits
Break Bad Habits

Cue (Make it obvious)

Set visible reminders, tie habits to existing behaviour.

Remove triggers, reduce exposure

Craving (Make it attractive)

Bundle with something enjoyable, create social reinforcement.

Make it unattractive, reframe the habit

Response (Make it easy)

Reduce friction, start small, use the 2-minute rule.

Increase friction, make it harder

Reward (Make it satisfying)

Track progress, celebrate small wins.

Remove rewards, add consequences

3.  The Power of Tiny Gains (1% Rule)
A 1% improvement daily leads to massive long-term growth due to compounding.
4.  The Plateau of Latent Potential
Progress is nonlinear—small efforts may not show immediate results but eventually lead to breakthrough moments.

Relevance in Coaching

Sustainable Change: Helps clients embed lasting behaviours rather than relying on motivation.
Identity Shift: Reinforces long-term transformation by changing self-perception.
Breaks Overwhelm: Encourages small, achievable steps rather than drastic shifts.
Builds Accountability: Provides a structured habit-tracking approach.

Watch James Clear explain ATOMIC HABITS in his own words

“I cannot teach anybody anything. I can only make them think.”

Socrates